Scientific Authority & Living Monograph 45 Essays

The Science of Human Behaviour, Habits & Decision Making

Empirical psychological models, cognitive science, and behavioral regulation — connecting over a decade of foundational research with modern diagnostic and high-leverage practice.

Featured Guides & Applied Frameworks

10 Cornerstone Essays
Master Pillar 3,800 Words

What is Behavioural Science? The Complete Guide

The definitive empirical overview: scope, core disciplines, dual-process cognitive architecture, and real-world applications.

Framework #1 Michie et al.

The COM-B Model & Behaviour Change Wheel

How Capability, Opportunity, and Motivation interact to diagnose and resolve behavioral bottlenecks.

Framework #2 UK Nudge Unit

The EAST Framework: 4 Simple Principles

Make it Easy, Attractive, Social, and Timely: practical intervention design for policy and enterprise.

Theory & Cases 12 Examples

Nudge Theory Explained: 12 Real-World Cases

Libertarian paternalism, default architecture, airport urinals, and ethical boundaries against sludge.

Product UX 6 Principles

Choice Architecture in Practice & UX Design

Structuring digital decision environments, decoy pricing, error forgiveness, and progressive disclosure.

Habits & Tech B = MAP

The Fogg Behavior Model ($B = MAP$)

The Action Line, 6 Simplicity Factors of Ability, and designing effective Facilitator and Spark triggers.

Comparison High-CPC Guide

Psychology vs. Behavioural Science

Scope differences, self-report limitations, revealed vs. stated preferences, and career divergence.

B2B Strategy Enterprise Audits

Applied Behavioural Science in Business

How enterprise teams use decision science to optimize onboarding UX, pricing, retention, and culture.

Cognitive Bias Prospect Theory

Loss Aversion Explained (Why Losses Hurt 2x)

The 2:1 psychological asymmetry, the endowment effect, relational friction, and debiasing protocols.

Careers & Salary Compensation Guide

Behavioural Science Careers & Salary Guide

Global salary benchmarks (US, UK, EU), top roles in Tech and Policy, essential skills, and hiring paths.

Chronological Research Archive

45 Historical Essays
Social Psychology

Forget the Cinderella effect: stepparents are just as likely to kill their biological children as their stepchildren

By Tim O’Mahony Operations Manager at Kexue Communications, [http://www.kexuecommunications.com](http://www.kexuecommunications.com) Researchers have known since the early 1970s that children in stepfamilies are at greater risk of child abuse and murder (Fergusson, Fleming & O’Neill, 1972). A team of Swedish researchers has found that parents in stepfamilies are equally likely to kill their biological children as they […]

Social Cognition

The Secret: Force of the universe or unconscious goal priming?

The Secret is an outstanding motivational movie, that uses visualization to bring you closer to your goals. However there is a much more simpler explanation for this effect: unconscious goal priming. In this video I explain why I think that you do not need a universal force to explain how people can align themselves with […]

Clinical Psychology

How popular beliefs about obesity contribute to the growing problem

Obesity is becoming more common in western cultures. Because the genetic component linked to obesity remains the same as it has in the past, there is an increased concern about the cultural and environmental causes of overeating (Lissner, 1997). Affluent western cultures have higher incidences than cultures that have more limited resources. Western cultures also […]

Clinical Decision Making

Research on classification and case formulation

It has been postulated (for example see Persons & Miakami) that psycho diagnostic evaluation is an important phase in the treatment of psychopathology. However there is a fierce battle going on between those that argue for a stepped-care model in mental health care and those that argue that we should rather look at the specific […]

Clinical Decision Making

How do biases affect decision making in mental health?

Bias in treatment recommendations is a problem health care in general. The focus on my research looks specifically at the biases in mental health care. In this field we find literature that suggests certain disorders are viewed as more “psychological” in nature and others are viewed as more “biological” in nature, and to some degree, […]

Social Cognition

Unconscious Perception: Reply by Tom Wootton

This is a reply posted at LinkedIn by Tom Woottoon to the original article: Unconscious perceptual processes. ———— I spoke to 150 mostly doctors and therapists last week and continue to be amazed at how my radical ideas are so well received. Depresssion, Bipolar, and Schizophrenia can be turned into an advantage with professional guidance […]

Behavioural Regulation

Dissertation: The allures of forbidden food

We know that dieting often does not work. There are many theories why that is the case, and some people say that it actually does work, but not for everyone. However I believe that we do not know much about dieting, because we have been looking for information in the wrong place. Let’s put up […]

Social Cognition

Unconscious perceptual processes

This article was inspired by a lecture given by Pamela Smith at the Radboud University Nijmegen. The purpose of perception is to support behaviour. Why do we perceive things in the first place? What is the point of it? Is it so we can understand the world? That sounds logical, but that cannot be the […]

Clinical Psychology

Behavioral Assessment of Social Anxiety in the Free Speech Task

The current study aimed to improve understanding of the behavioral indicators of social anxiety in the Free Speech Task. Building on the current theoretical knowledge about social anxiety, we developed a rating system to maximize the sensitivity of the behavioral anxiety assessment in the Free Speech Task. Participants with social anxiety and a control group […]

Research Methodology

The Downside of the Glorious RCTs

RCTs are great and every empirical scientist loves them. Everyone? No there is a small village in the south of France…Well to be honest I believe that RCT’s are just a hype. Of course they were great in reducing a lot of statistical problems and have helped psychology to become a “respected science” and earn […]

Clinical Psychology

The Origins of FAD therapies

The ability to choose an evidence-based psychotherapy on the base of scientific knowledge has been a negligible factor in the evolution of the human brain. One could argue that empirical science itself fosters a style of thinking that is counter-intuitive for many of us. Personally I believe that the human way of trying to identify […]

Clinical Psychology

Advantages and Risks of Internet-Based Psychotherapy

Internet-based psychotherapy is a hot topic since a few years. The main advantage is money: Computers are much cheaper to run than licensed psychotherapist. So if a computer could achieve the same or nearly the same treatment outcome as a human expert this would be a huge advantage, as computer systems can be replicated almost […]

Clinical Decision Making

Why a Computerized Decision System does not always lead to the Correct DSM-Classification

According to Lars Bergman there are several reasons that keep computerized systems from producing the correct DSM-classification. The most important point might be that diagnosis in psychiatry is just to complex for a fully structured system to reach a good level of validity. Dynamic systems and appropriate statistics might be necessary. According to Dreyfus the […]

Clinical Psychology

Three Recent Applications of Virtual Reality in Psychotherapy Training

[http://www.vrphobia.com](http://www.vrphobia.com) (which turned up as #1 in Google) is an organization that is called Virtual Reality Medical Center. They treat all kinds of anxiety related disorders, but seem to focus mainly on specific phobias. After the intake session the client is taught skills to suppress automatic fear reactions. In the following sessions the client is […]

Social Psychology

Universal Self-Enhancement Reloaded: A Battle of Definitions and Paradigms

Some time ago I gave my thoughts about the battle of panculturalists vs. universalists with regard to self-enhancement. This is take II, which goes much more in depth and explores the story by examining the two key players in the discussion and there scientific battle in the different journals. Self-enhancement describes a range of psychological […]

Research Methodology

What is Effect Size?

Effect size is a parametric test, belonging to the GLM family that allows to compare the size of an effect between two groups (or for that matter two conditions in one group). The test can be used in all kinds of research designs (experimental and non-experimental) that employ different kind of measurements or/and manipulations. Given […]

Research Methodology

Why the CBCL’s Inter-rater Reliability is poor at the Item and Syndrome level

There seem to be no obvious methodological or statistical issues that could account for the poor inter-rater reliability. Embregts argues that informants might have a different view on presence and severity of behavioral problems depending on the frequency and quality of interaction they have with the client (“biased” data). Secondly both judges might have different […]

Clinical Psychology

Heterotypic Continuity & Comorbidity

Heterotypical continuity means that an underlying (developmental) process or impairment stays the same, but the manifestations do not stay the same. For example a child with autism might first show impairments of non-verbal skills and problems in eye-contact. In a later developmental stage the manifestations would be different, such as stereotypical behaviour or language problems. […]

Clinical Decision Making

The implicit Contract by Therapist and Patient in Psychotherapy

Idea for an experiment: I proposed to prime therapists with the case of a patient that could easily be identified as one disorder (for example depression or dementia) and then present another case in which the information is ambiguous and thus allowing the possibility for both disorders to be present. Having read the articles by […]

Clinical Decision Making

More on the Topic of Experience in Psychotherapy

In one of the last posts I summarized three articles that all came to the conclusion that there was no big difference between novice and expert therapists. I came to the conclusion that the tasks used were presenting ready-to-judge material, which was in no way ecological valid. I hypothesised that the true merit of expertise […]

Social Psychology

Self-Enhancement: A Universal Process with Culture-Specific Content?

The individual is the smallest entity, that can arise from any group-division. The word individual actually means “that which is un/(in)-dividable”. Thus the meaning of the individual is closely connected to the group, because the individual only gets meaning in the context of the group. In the same way that the individual gains meaning from […]

Clinical Decision Making

Differences between Clinicians with Different Levels of Experience

The study of Hillerbrand and Claiborn is a 2 (level of expertise)x3 (levels of problem structure) design. 17 expert and 15 novice psychologists with good diagnostic abilities read well structured, ill structured or random structured cases. Consistency of the relevance of the information supplied varied between the cases. Relevance was the extend to which information […]

Social Psychology

The Influence of Aging Self-Stereotypes on Strategy Change from Goal Assimilation to Goal Accommodation

The processes of goal assimilation and goal accommodation refer to different strategies in dealing with goals, that have become unavailable or extremely difficult to reach. Whereas the process of assimilation can be seen as a more active approach to reach a goal, accommodation refers to a more passive, internal cognitive process that changes the valence […]

Clinical Psychology

The descriptive approach of the DSM – why clinicians love it – and don’t adhere to it anyway

In medicine, diseases are classified according to the physiological problem that is presumed to have caused the disease. Classification is guided by advanced biological and chemical theories that have proven to have explanatory value. For mental illnesses that is a different story, because the working mechanism is mostly unknown and there is no unified scientific […]

Social Psychology

Questions about “The Self”

In recent times there has been a lot of discussion with regard to social psychology constructs such as self-esteem, self-determination and self-affirmation. Due to rapidly changing societies and new insights into cognitive processes of memory formation some old theories of self-psychology have recently been challenged. For example Heine, Lehman, Markus and Kitayama (1999) postulated that […]

Clinical Psychology

Non-verbal Behavior at Age 2 is significantly related to Language, Communication, and Social Outcome at Age 7

Charman et al. (2005) found that non-verbal behaviour was relatively robust and reliable on the different measurements over time, whereas the other indicators where not so reliable. In that light non-verbal behaviour might be a good indicator for the development of language and communication skills specifically and quality and frequency of social interactions in general […]

Research Methodology

The Probabilistic Nature of Behavioural Phenotypes

The probabilistic nature of behavioural phenotypes proclaims that people with a specific syndrome will have a heightened probability to exhibit specific behavior or developmental pathways that are different to others, who do not have the specific syndrome. The advantage of probabilistic nature of the construct is that it can account for exceptions and it is […]

Social Psychology

Are We Strangers to Ourselves?

Who are you? Okay…easy enough question, but get this one: How do you know who you are? Do you get it right? So many times I meet people that tell me all about them and how they are and when I finally get to know them, they seem to do quite the opposite of what […]

Research Methodology

Unaided Categorical Psychodiagnosis is not Coherent with Normative Models

Normative models require the data to be linear. Each case should be weighted linearly and combined additively. That is certainly not the case in clinical settings. Not all therapists have clear guidelines for themselves on what to base a categorical decision. When comparing the data at hand they rely on statistical models that are fallible. […]

Research Methodology

Experimental Design for the Study of Explanatory Diagnosis

The study of explanatory diagnosis can best be conducted with an experiment, manipulating the data in a way so that an ambiguous, specific cause for mental illness is rendered more active in the mind of the clinician. This could be a for example a case about psychotic behaviour that could be attributed to a depression […]

Clinical Psychology

Developmental Psychopathology

The study of developmental psychopathology is a multidisciplinary approach for studying factors that contribute or impede mental health. These factors can be internal (for example genes) or external (environment) and are conceptualized not as directly influencing mental health, but as building vulnerabilities or enhance adaptation. It is assumed these factors differ in their mechanics according […]

Social Cognition

Virtual Race Manipulation

In the article “When Prejudice does not pay: Effects of Interracial Contact on Executive Functioning”, Richeson and Shelton found that people who score high on an implicit racial bias test, show the highest impairment on executive functioning, after interaction with a black experimenter. They state that this effect occurs when a member of the majority-group […]

Behavioural Regulation

Differences in Impulsive Processes

Imagine walking into a library. All objects in that building are based on the same principle, they all use paper with letters printed on it to deliver a specific message. So should we just put all the books, articles and newspapers on one pile? No – it makes sense to structure the objects according to […]

Clinical Psychology

Chicken or Egg – Smoking and Stress/Negative Affect

In terms of psychopharmacology, nicotine acts directly on nicotine cholinergic receptors, which are located in part on mesolimbic dopamine neurons. By stimulating the nicotine receptor, dopamine is released from the mesolimbic neurons, accompanied by a sense of reward and pleasure. Whereas other drugs, such as cocaine, that act on the same neurons, block the dopamine […]

Behavioural Regulation

The Role of Deliberative Processing in Behavioural Regulation

It is interesting to note that most of models for behaviour have a focus on the automatic, impulsive part of behavioural regulation. However, deliberation has not disappeared from the scene and makes up a part of some models. The Mode-Model by Fazio consists of two different classes of processes that can regulate behaviour. The spontaneous […]

Behavioural Regulation

Learn to like – Implementation Intention & Affect

1. Short Summary of the research proposal This study investigates the role of affect in consciously created automatic behaviour tendencies (implementation intentions). The general hypothesis is that the frequency of a behaviour is closely connected to the activation of a specific behaviour tendency, but this model often fails when implementation intentions are used to change […]

Philosophy

Free Will and Consciousness

The topic of free will has been a central issue since the beginning of philosophy: How do rational agents exercise control over one’s actions and decisions. In “the precise of the illusion of conscious will” (2004), Daniel M. Wegner explores the idea of apparent mental causation. He argues that if a thought arises just before […]

Philosophy

The Whorfian Hypothesis: Language and Thought

Where are all the Eskimos gone? The question of language and though and its reciprocal influence has been discussed countless times. It goes back all the way to the Greeks and probably even further. In the last 30s of last century the businessman and linguist Benjamin Whorf postulated what would be know as the Whorfian-Hypothesis. […]

Social Psychology

Ego Depletion & Executive Functioning

Executive functioning is the mental ability to control and manage cognitive processes. It is a theoretical cognitive system that involves processes such as attention, abstract thinking, rule acquisition, initiating appropriate actions and inhibiting inappropriate actions and selecting relevant sensory information. Executive functioning is sometimes called central executive or cognitive control and plays an important role […]

Philosophy

Embodied Embedded Cognition

The term Embodiment refers to the idea that the internal milieu of the body (such as hormone levels or other homeostatic functions) plays an important role in the processes usually attributed to more higher cognitive processes. This influence is probably achieved through manipulation of emotional states, as suggested by Damasio (1994). “Embedded” describes the quality […]

MM

Martin Metzmacher

Author, Behavioral Scientist & Diagnostician

This publication represents over a decade of empirical research, clinical methodology, and behavioural science synthesis. Today, these cognitive frameworks anchor diagnostic systems, behavioral transformation books, and practice workflows.